In today’s digital-first world, every business needs a website. On top of that, all websites must be polished, mobile-friendly, and on-brand with a good UX (user experience) design. Many entrepreneurs use WordPress to manage and add content to their sites — but within the realm of WordPress, there are many customization routes you can take.
As a small business owner, you’re probably looking for a cost-effective solution for creating your website. So, what’s the best free WordPress page builder? When it comes to free website building platforms, Elementor is at the top of the list.
If you’re curious about what the platform has to offer but aren’t quite sure if it’s the right page builder for you, you’ve come to the right place. Here’s what you should know about Elementor.
First things first: What is Elementor, exactly? Elementor is one of the most popular resources for WordPress themes and site-building tools, and many of its features are free to use. At this point, you might also be wondering, Is Elementor a theme or a plugin? It’s actually both!
The platform has a library of completely customizable WordPress layouts, but it also functions as a drag-and-drop page builder plugin. With Elementor, your website-building capabilities will go way beyond the basic WordPress templates. You can create web pages and posts that cater to the distinct style and voice of your brand.
One of the primary benefits of Elementor is that the platform is suitable for all skill levels. You can create a professional website that adheres to the unique aesthetics of your brand, even if you don’t have any design or web development experience. Whether you’re a freelancer, solopreneur, or owner of a startup, Elementor is ideal for all professionals.
Comprehensive interface • Manage every aspect of your website in one place with Elementor’s all-in-one page builder.
Over 300 premade templates • Browse more than 300 premade and customizable WordPress templates.
Fast page speed • Build a website with fast loading time and page speed for a better UX.
Ideal for both beginners and pros • Create a professional, on-brand website for your business — no design experience needed!
Pixel-perfect design • Achieve a pixel-perfect digital aesthetic with Elementor’s stunning, cutting-edge layouts.
Almost 100 customization modules • Fine-tune your site’s appearance and functionality with myriad customization modules.
To build a site, many users start by exploring Elementor’s library of WordPress templates, which consists of over 300 premade, professionally designed layouts. With the Elementor page builder, you can choose from premium themes suitable for virtually any niche.
Once you’ve settled on a layout, you can modify the appearance and functions of your site to fit the unique needs and vision of your brand. The editing platform consists of nearly 100 different modules, including buttons, headings, imagery, carousels, counters, and progress bars. Most modules can be implemented and adjusted with a convenient drag-and-drop function.
With custom typography and fonts, color-combining features, sophisticated animations, lightbox overlay, inline formatting, and freehand alignment options, the design possibilities are infinite. Elementor boasts pixel-perfect design and clean code, which are critical components of building a beautiful yet highly functional website.
With precise, real-time editing, the version you see on the Elementor interface is exactly what people will see when they visit your site. Plus, the page builder guarantees that all websites are mobile-friendly.
In addition to offering a free WordPress page builder, Elementor has a paid subscription plan called Elementor Pro. Should you stick with the free platform or upgrade? Keep reading for a breakdown.
The free version of Elementor is a solid page building solution, and it’s a top choice for many DIY websites. You can use the drag-and-drop interface to create a personalized site and tweak many of the visual components. Also, the free platform delivers a fast page speed. That being said, Elementor Pro will take your customization options to the next level.
With a professional account, you’ll have access to a multitude of Elementor extras, including advanced design and marketing tools. Elementor Pro offers 30 additional modification modules, which can help you achieve specific functions and visual elements without the need for third-party WordPress plugins. Additionally, Elementor Pro comes with upwards of 300 layouts, while the free version offers about half that amount.
The main benefit of using Elementor is that you can create impressive page layouts/designs, even if you’re not a professional nor have any experience with site building. Karol K, WinningWP
I’m going on my 2nd year of using Elementor and it’s now my goto tool for all new projects. Awesome product at a decent price. Thanks Elementor! Hank Cramer, Trust Pilot
Best WordPress page editor. Period. Dan, TrustPilot
Elementor has been very helpful in building my new WordPress site. The Facebook Community has been very responsive to my questions. And the forum has answered quickly as well. The YouTube channel has tutorials to help you discover other tips to accomplish your goals. Toni, Trust Pilot
Reliable, useful, user friendly, even the free version is fantastic. I like it very much. Thank you Elementor staff, I don’t know you but I admire your work. Don’t stop! Veronica, TrustPilot
So, is Elementor Pro worth it? A paid subscription comes with some highly valuable cutting-edge features. This includes useful digital marketing tools, which can help you generate more website traffic, leads, and conversions.
Elementor Pro plans range from $49 a year to $199 a year, depending on how many sites you manage. Compared to other WordPress page builders, the Elementor pricing structure is relatively affordable, especially considering all the sophisticated features.
Learn more about the platform’s features, or sign up for Elementor Pro today with a 30-day money-back guarantee.
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